Between nearly 350 hours in Factorio and the hundreds of hours we’ve sunk into roguelites like Megabonk and Ball x Pit over the past year, a game that mashes the two together definitely gets our attention. Say hello to BELTFED, which is exactly that. Hello World Studios opened the Steam page for its debut title today, a roguelike factory defense game, and confirmed a playable demo is coming to Steam later this year.
You play as a rogue AI with one directive: automate death. That means laying conveyor belts, wiring up smelters and assemblers, and keeping a growing line of guns, flamethrowers, rocket launchers, mortars, lasers, drones, and mines fed with ammo from your own production lines, all while waves of giant hostile insects get bigger with every run.
Hello World is focused on talking about the game’s scale. The studio says kill counts reach the millions in a single run, with a ludicrous amount of enemies on screen at once, and it credits that directly to the founders’ backgrounds. The team is two brothers, Troy and Toby, who grew up in Cornwall and studied at Falmouth Games Academy, with one coming from indie development and the other from distributed systems engineering.
As Toby put it, they’ve spent their careers building things that have to work at scale, whether game systems or backend infrastructure handling tens of thousands of requests a second, and BELTFED is what happens when you point that experience at a factory full of guns. Unlike The Riftbreaker, every run here has a defined beginning and end rather than a base you maintain forever. Upgrade cards picked mid-run change how you play, with the studio citing exploding buildings and cannons that fire black holes as examples, and meta progression carries new technology, buildings, weapons, Nexus cores, and run-altering modules between attempts. There are multiple planets, each with their own rules and hazards, though the studio hasn’t said how many.
No release date has been shared, and Hello World says full launch details will follow. If you’re a fan of factory games who wishes the turrets mattered more than the trains, the demo later this year is the first real test of whether the million-kill claim holds up.
