sha Sharma announces leadership shifts and the end of Copilot on Xbox | Image: Xbox

Xbox CEO Asha Sharma Pulls Plug on Gaming Copilot

By Jason Siu Published 2 min read In News Tags Xbox
sha Sharma announces leadership shifts and the end of Copilot on Xbox | Image: Xbox
By Jason Siu Published 2 min read In News Tags Xbox

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Xbox CEO Asha Sharma took to X today with a message about the direction of the platform, announcing leadership changes and the discontinuation of Gaming Copilot on Xbox consoles and mobile. Sharma wrote that Xbox needs to “move faster, deepen our connection with the community, and address friction for both players and developers,” and that part of that shift means retiring features that don’t align with where the platform is headed.

The biggest casualty is Gaming Copilot. Sharma confirmed Microsoft will begin winding down Copilot on mobile and is stopping development of Copilot on console entirely. The AI-powered companion was first previewed for the Xbox mobile app last June as part of the broader push to make the Xbox PC app a better solution for handheld devices ahead of the ROG Xbox Ally launch. Pulling the plug on Copilot for both mobile and console is a meaningful walk-back, especially considering the feature was being positioned as a core part of the Xbox handheld experience less than a year ago.

The announcement also accompanied a leadership shift, with Sharma promoting existing Xbox leaders alongside bringing in new voices to push the platform forward. She framed the balance as important for getting the business back on track. Sharma has only been in the CEO role for a few months, and this is one of her clearest signals yet on what she’s keeping and what she’s cutting. Killing a flagship AI feature is a notable move from someone who came over from Microsoft’s CoreAI division, and it echoes her earlier promise not to flood the Xbox ecosystem with what she described as soulless AI slop. She also moved quickly to cut the price of Game Pass following October 2025’s price hike.

For now, Microsoft hasn’t shared any timeline on when Copilot will be fully removed from the mobile app, or whether existing Xbox Insiders will see the feature disappear sooner than the general user base.

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With over 20 years in online publishing, Jason Siu is currently a consultant at Autoverse Studios, where he contributes to the development of Auto Legends. His extensive background includes serving as Content Director at VerticalScope and writing about cars for prominent sites like AutoGuide, The Truth About Cars, EV Pulse, FlatSixes, and Tire Authority. As a co-founder of Tunerzine.com and former West Coast Editor of Modified Magazine, Jason has also authored two books for CarTech Books. In his spare time, he founded FullCleared to channel his passion for gaming, with a particular fondness for RPGs.
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