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XBOX Launches XBOX Game Studios Shop for Merchandise

XBOX Game Studios Shop is now live, offering official merchandise for Halo, Forza, Gears of War, Fable, and more first-party franchises.

The XBOX Game Studios Shop launches with apparel, drinkware, collectibles, and more across multiple price points | Image: XBOX
The XBOX Game Studios Shop launches with apparel, drinkware, collectibles, and more across multiple price points | Image: XBOX

Today, XBOX launched the XBOX Game Studios Shop, a new destination for official merchandise from first-party XBOX Game Studios titles. The lineup at launch includes franchises like Halo, Forza, Gears of War, and Fable, among others, with product categories spanning collectibles, apparel, drinkware, hoodies, and more across a range of price points.

XBOX is starting with an initial collection that the company says will expand over time, with new items rolling out alongside major game moments throughout the year. The stated reason is to learn from real-world feedback and refine the shopping experience as it grows.

The XBOX Game Studios Shop joins XBOX’s existing storefronts, which include the Blizzard Gear Store, Call of Duty Shop, Bethesda Gear Store, and Minecraft Shop. XBOX says this is just the beginning and that more details will be shared throughout the year.

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Jason Siu

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Jason Siu

With over 20 years in online publishing, Jason Siu is currently a consultant at Autoverse Studios, where he contributes to the development of Auto Legends. His extensive background includes serving as Content Director at VerticalScope and writing about cars for prominent sites like AutoGuide, The Truth About Cars, EV Pulse, FlatSixes, and Tire Authority. As a co-founder of Tunerzine.com and former West Coast Editor of Modified Magazine, Jason has also authored two books for CarTech Books. In his spare time, he founded FullCleared to channel his passion for gaming, with a particular fondness for RPGs.