Today, XBOX launched the XBOX Game Studios Shop, a new destination for official merchandise from first-party XBOX Game Studios titles. The lineup at launch includes franchises like Halo, Forza, Gears of War, and Fable, among others, with product categories spanning collectibles, apparel, drinkware, hoodies, and more across a range of price points.
XBOX is starting with an initial collection that the company says will expand over time, with new items rolling out alongside major game moments throughout the year. The stated reason is to learn from real-world feedback and refine the shopping experience as it grows.
The XBOX Game Studios Shop joins XBOX’s existing storefronts, which include the Blizzard Gear Store, Call of Duty Shop, Bethesda Gear Store, and Minecraft Shop. XBOX says this is just the beginning and that more details will be shared throughout the year.
