The lineup of My Mario toys is finally heading to the U.S., following its launch in Japan in 2025. Nintendo has announced the My Mario collection officially launches at Nintendo New York and Nintendo San Francisco stores on February 19. The collection will also arrive at select retail stores nationwide this spring and will continue to expand throughout the year. If you haven’t heard of the My Mario collection, it is a lineup of products, games, and experiences designed for young children and their parents. These products are developed in partnership with several Nintendo partners, including Mattel Fisher-Price and TOMY.
For the initial U.S. launch, it looks like it’ll focus on the Mario products instead of the recently released Yoshi products in Japan. So that means we’ll get the two wooden block sets featuring Mario and friends, the free Hello, Mario! app for smart devices and Nintendo Switch systems, a My Mario stop-motion animation series (which is already available on the My Mario website and the official Play Nintendo YouTube channel), a collection of apparel for infants and toddlers, an interactive Hello, Mario! board book, soft toys that include fun rattles and cuddly Mario plush, and the TOMY Toomies My Mario collection of bath toys and water squirters.
