Well, here’s today’s totally unexpected news that actually made me a little sad. Micron has announced it is exiting the Crucial consumer business, meaning Crucial consumer-branded products will no longer exist after February 2026. Micron will continue product shipments until the end of fiscal Q2, which is February 2026, and afterward it will work closely with partners and customers to provide continued warranty service and support. The company will continue to support the sale of Micron-branded enterprise products to commercial channel customers worldwide.
It’s an interesting move, considering that, by all accounts, Crucial has been a reputable brand in the industry for decades. I’m personally running a Crucial T700 NVMe SSD in my current gaming rig. It’s a name I’ve used for numerous builds over the years, and I’m saddened that it will no longer be an option. Feels like this SSD might be a collectible now.
As for why this is happening, well, the infamous letters “AI” have made an appearance. “The AI-driven growth in the data center has led to a surge in demand for memory and storage. Micron has made the difficult decision to exit the Crucial consumer business in order to improve supply and support for our larger, strategic customers in faster-growing segments,” said Sumit Sadana, EVP and Chief Business Officer at Micron Technology. “Thanks to a passionate community of consumers, the Crucial brand has become synonymous with technical leadership, quality and reliability of leading-edge memory and storage products. We would like to thank our millions of customers, hundreds of partners and all of the Micron team members who have supported the Crucial journey for the last 29 years.”
As for what’s going to happen to everyone who works at Crucial, Micron said it intends to reduce the impact on team members through redeployment opportunities into existing open positions within the company. Overall, it’s a bummer that consumers are getting one less brand to choose from in the PC hardware space. Competition is always healthy for the market, especially right now, when RAM prices are absurd.
