Diablo IV is Blizzard’s Fastest-Selling Game of All Time


Diablo IV

By: Jason Siu


2 min read

Home » News » Diablo IV is Blizzard’s Fastest-Selling Game of All Time
Diablo IV is officially Blizzard's fastest-selling game of all time

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Diablo IV’s Early Access launched Thursday afternoon in the U.S. and its official launch for those who purchased the Standard Edition was yesterday afternoon. Now, Blizzard Entertainment has announce Diablo IV is the company’s fastest-selling game of all time, but oddly enough, it didn’t disclose any actual sales numbers. Instead, Blizzard said Diablo IV has been played for 93 million hours in the four days since Early Access started on June 1. You can probably do some math here to guesstimate how many people have entered Sanctuary since Early Access began, but it’s pretty difficult to figure out how many hours the average player has put into the game.

“Our vision at Blizzard is to create legendary experiences for all to share, and Diablo IV is an incredible realization of that vision,” said Mike Ybarra, President of Blizzard Entertainment. “With highly customizable gameplay, gripping storytelling, and plenty of options around how to engage with the world, this masterfully crafted expression of the Diablo universe is an outstanding example of what our talented development teams are capable of. Whether you’re a veteran of the series or diving into Sanctuary for the first time, we welcome players to the global launch of Diablo IV.”

The previous record for Blizzard was held by the Shadowlands expansion for World of Warcraft, which sold 3.7 million units on its first full day on PC. Diablo IV however is available on PC and consoles. Hopefully we’ll get some actual sales numbers to gauge just how successful Diablo IV really is. We already know the team is working on two expansions for the ARPG.

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With over 20 years of online publishing experience, Jason Siu is currently the Content Director at VerticalScope and used to spend most of his time writing about cars. His work can be seen on websites such as AutoGuide, EV Pulse, FlatSixes, Tire Authority, and more. As the former co-founder of Tunerzine.com and West Coast Editor of Modified Magazine, he has also authored two books for CarTech Books. In his spare time, he founded FullCleared to indulge in his passion for writing about games. Although Jason is a variety gamer, he generally prefers RPGs.

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