Atari Acquires Intellivision, Ends Longest-Running Console War



By: Jason Siu


1 min read

Home » News » Atari Acquires Intellivision, Ends Longest-Running Console War
Atari has purchased the Intellvision brand and certain games from Intellivision Entertainment LLC

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For gamers who grew up in the 1970s and 1980s, this headline is probably causing you to do a double take. Atari has announced that it has purchased the Intellivision brand and certain games from Intellivision Entertainment LLC. As a result of the acquisition, Intellivision Entertainment LLC will rebrand, while continuing its business of developing and distributing the Amico game console, with a license from Atari to continue to distribute new versions of the Intellivision games on the Amico console.

In a press release, Atari confirmed it is planning to expand digital and physical distribution of legacy Intellivision games, with the possibility of creating new ones. It will, of course, explore brand and licensing opportunities to create value from the Intellivision properties. Perhaps the most entertaining part of this news is a quote from Mike Mika, Studio Head at Digital Eclipse, an Atari-owned game studio: “Uniting Atari and Intellivision after 45 years ends the longest-running console war in history.” The truth is, though, the war between Atari and Intellivision ended a long time ago, as neither brand has been relevant in the console space for decades.

Atari’s purchase gives it the rights to over 200 titles from Intellivision’s portfolio and the Intellivision trademarks. To celebrate the announcement, is selling new Intellivision t-shirts starting today, with more apparel and collectibles to come.

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With over 20 years of online publishing experience, Jason Siu is currently the Content Director at VerticalScope and used to spend most of his time writing about cars. His work can be seen on websites such as AutoGuide, EV Pulse, FlatSixes, Tire Authority, and more. As the former co-founder of and West Coast Editor of Modified Magazine, he has also authored two books for CarTech Books. In his spare time, he founded FullCleared to indulge in his passion for writing about games. Although Jason is a variety gamer, he generally prefers RPGs.

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