ASUS Really is Making its Own Steam Deck



By: Jason Siu



2 min read

HomeNewsASUS Really is Making its Own Steam Deck
ASUS ROG ALLY Announcement

We prefer to run an ad-free site, so this post may contain affiliate links. If you wish to support us and use these links to buy something, we may earn a commission. Learn more here.

Well, this was certainly an interesting way to announce a new product. On April Fools’ Day, ASUS released a video trailer for ROG ALLY (you can watch it below), its first handheld gaming console and clearly a competitor to the Steam Deck. But it was April Fools’ Day, and it could have been an elaborate joke. However, ASUS did try to play it off as a joke, as its Head of Product Management, Shawn Yen, posted it on LinkedIn with “Happy April Fools. ROG Ally (A-lie).”

The ASUS ROG ALLY is real, even though it acted like a joke.

But now that we are a couple of days removed from April Fools’ Day, turns out the ASUS ROG ALLY is real and it’s not a joke. Wait, what? Which company would seriously announce a new product on April 1st, pretend it’s a joke, and then reveal that it’s not? ASUS, that’s who.

Earlier this morning, ROG North America released a tweet confirming the ROG ALLY is real and that it is coming. Turns out Best Buy wasn’t part of the ruse at all and its landing page for the device is serious. To further prove it’s real, YouTuber Dave2D has posted up an extensive video taking a look at the Steam Deck competitor, confirming it uses a custom AMD SoC built on TSMC’s 4nm process node. Inside, there is a Zen 4 CPU and an RDNA 3 GPU, making it very up-to-date in terms of hardware.

Unlike the Steam Deck, the ROG ALLY has a seven-inch, 1080p 16:9 display at up to 120Hz. As of now, it runs on Windows 11, so it will be interesting to see how performance is compared to the Deck’s Linux SteamOS.

Depending on the price, the ROG ALLY might be a real winner, considering the Steam Deck’s popularity. In fact, the better hardware might even convince some Steam Deck owners to purchase an ALLY too. Hopefully the gaming experience on the ALLY is better than its reveal.

Recent Updates

April 3, 2023: Linus Tech Tips has posted a video of its first impressions of the ROG ALLY, which we’ve added to the bottom of this post.

ROG ALLY Announcement Video

ASUS Thinks They Can Beat the Steam Deck from Dave2D

ROG ALLY Preview – Linus Tech Tips



Release date: June 13, 2023

Like our content?

Subscribe to our newsletter and get video game news, features, and deals straight to your inbox.

This newsletter may contain advertising, deals, or affiliate links. Subscribing to the newsletter indicates your consent to our Privacy Policy. You may unsubscribe from the newsletter at any time.

With over 20 years of online publishing experience, Jason Siu is currently the Content Director at VerticalScope and used to spend most of his time writing about cars. His work can be seen on websites such as AutoGuide, EV Pulse, FlatSixes, Tire Authority, and more. As the former co-founder of and West Coast Editor of Modified Magazine, he has also authored two books for CarTech Books. In his spare time, he founded FullCleared to indulge in his passion for writing about games. Although Jason is a variety gamer, he generally prefers RPGs.

Latest News